---
title: "Webinar: From Insights to Strategy: Using Negative Marketing Signals and Campaign Analytics to Excel in Email Marketing"
image: https://lashback.performline.com/hubfs/LashBack-Social-optizmo-webinar-v2.png
---

[![LashBack-logo-white](https://lashback.performline.com/hs-fs/hubfs/LashBack/LashBack-logo-white.png?width=150&height=56&name=LashBack-logo-white.png "LashBack-logo-white")](https://lashback.com)

[![LashBack-logo-color (1)](https://lashback.performline.com/hs-fs/hubfs/LashBack-logo-color%20(1).png?width=150&height=56&name=LashBack-logo-color%20(1).png "LashBack-logo-color (1)")](https://lashback.com)

[Request a demo](https://lashback.com/request-a-demo?utm=landing-page)

**Webinar:**

**From Insights to Strategy: Using Negative Marketing Signals and Campaign Analytics to Excel in Email Marketing** 

***Presented with***

 [![OPTIZMO Line version-01 (All White)](https://lashback.performline.com/hs-fs/hubfs/OPTIZMO%20Line%20version-01%20(All%20White).png?width=233&height=46&name=OPTIZMO%20Line%20version-01%20(All%20White).png)](https://www.optizmo.com/)

Watch On-Demand

 

![LB-blog-background-v2](https://lashback.performline.com/hubfs/LB-blog-background-v2.png)

<iframe src="https://player.vimeo.com/video/836678427?h=980863711c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Webinar_From Insights to Strategy"></iframe>

In this webinar, LashBack and [OPTIZMO](https://www.optizmo.com/) will present real-life email compliance data and insights they've observed with an eye toward driving campaign planning and optimization in the future.

During the discussion, they will address the noteworthy challenges faced by email marketers and provide essential insights to help them stay ahead of these hurdles, including:

- The emergence of AI
- Evolving privacy regulations
- Performance tracking changes
- Deliverability and inboxing

Join this webinar to gain valuable insights into email marketing compliance and best practices.

#### Meet Your Presenters

![Kerianne Gilmartin-bw-circle](https://lashback.performline.com/hs-fs/hubfs/Kerianne%20Gilmartin-bw-circle.png?width=250&height=250&name=Kerianne%20Gilmartin-bw-circle.png "Kerianne Gilmartin-bw-circle")

Kerianne Gilmartin  
Sales Manager  
LashBack

![Tom\_Wozniak-bw-circle](https://lashback.performline.com/hs-fs/hubfs/Tom_Wozniak-bw-circle.png?width=250&height=250&name=Tom_Wozniak-bw-circle.png "Tom_Wozniak-bw-circle")

Tom Wozniak  
COO  
OPTIZMO

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