CAN-SPAM Compliance Checklist

CAN-SPAM Compliance Best Practices

• Get explicit permission: Always obtain explicit permission from recipients before sending them commercial emails. Use a double opt-in process to confirm consent, where a recipient has to verify their email address before receiving any marketing messages from you.
  
  
• Make it easy to opt-out: Provide a clear and easy way for recipients to opt-out of future emails, such as a clearly marked unsubscribe link in your email. All opt-out requests should be honored promptly and within ten business days.
  
  
• Use a clear subject line: Use a clear and descriptive subject line that accurately reflects the content of your email. Do not use deceptive or misleading subject lines designed to mislead the recipient into opening your email.
  
  
• Be transparent: Include your company's name and physical mailing address in your email. Use clear and concise language to describe the purpose and nature of your email.
  
  
• Don't mislead or deceive: Avoid using deceptive or misleading header information, such as false or misleading "From," "To," and "Reply-To" addresses. Don't use misleading subject lines or disguise your email as a personal or urgent message.
  
  
• Include a disclaimer: Include a disclaimer that clearly identifies your email as a marketing message and contains a brief statement explaining your email's nature and purpose. This can help reduce confusion and build trust with your recipients.
  
  
• Ensure the accuracy of your emails: Ensure that your emails contain accurate and up-to-date information, including contact information, product information, and pricing information. Ensure that any claims or statements in your email are truthful and not misleading.
  
  
• Monitor third-party marketing activities: Monitor the actions of any third-party marketers you work with to ensure that they also comply with the CAN-SPAM Act. You are still responsible for what they send out on your behalf.
  
  
• Train your staff: Train those who handle email marketing to ensure they understand and comply with the CAN-SPAM Act.

For the most up-to-date information regarding CAN-SPAM, visit https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business